Home insurance: Admiral customers in the United Kingdom

Consumer Insights report

Home insurance: Admiral customers in the United Kingdom

This report offers the reader a comprehensive overview of Admiral customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Admiral customers in the United Kingdom (''brand users'') against UK home insurance holders in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Admiral customers in the United Kingdom

  • Admiral is more popular among Millennials than other home insurance brands
  • There is a fairly even split of male and female Admiral customers
  • Admiral has a smaller share of customers with a low income than other home insurance brands
  • Admiral customers are more likely to live in large cities than home insurance holders in general
  • Safety and security is more important to Admiral customers than to other home insurance holders

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