Home insurance: ABN AMRO customers in the Netherlands

Selected insights on home insurance: ABN AMRO customers in the Netherlands

• ABN AMRO is more popular among Millennials than other home insurance brands
• Compared to other home insurance brands, ABN AMRO has a relatively high share of male customers
• ABN AMRO has a smaller share of customers with a medium household income than other home insurance brands
• ABN AMRO customers are more likely to live in large cities than home insurance holders in general
• Having a good time is less important to ABN AMRO customers than to other home insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used home insurance brands in the Netherlands
• Gender
• Age
• Household size
• Community
• Age of consumers in the Netherlands
• Share of consumers in the Netherlands in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in the Netherlands live
• Communities in the Netherlands where consumers live

• Agreement with statements in the Netherlands
• Top 10 hobbies and interests of ABN AMRO customers in the Netherlands
• Agreement with statements on innovation by consumers in the Netherlands
• Most important aspects of life for consumers in the Netherlands

• Type of device consumers in the Netherlands use regularly to access the internet
• Social media activities in the Netherlands by type
• Type of media, consumers in the Netherlands have been using in the past 4 weeks
• Top 10 places where ABN AMRO customers in the Netherlands have seen adverts in the past 4 weeks