Headphones: JBL in Korea 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of JBL in Korea against all other consumers in the same category (in this case headphones), and the overall onliners in Korea.

Headphones
Headphones are a pair of small loudspeaker drivers worn on or around the head over or in a user’s ears. Analyses in this report are based on respondents' answers to the question "What brand are your personal headphones?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used headphone brands in Korea
• Gender
• Age
• Household size
• Community
• Age of consumers in Korea
• Share of consumers in Korea in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Korea live
• Communities in Korea where consumers live

• Agreement with statements in Korea
• Top 10 hobbies and interests of JBL customers in Korea
• Agreement with statements on innovation by consumers in Korea
• Most important aspects of life for consumers in Korea

• Type of device consumers in Korea use regularly to access the internet
• Social media activities in Korea by type
• Type of media, consumers in Korea have been using in the past 4 weeks
• Top 10 places where JBL customers in Korea have seen adverts in the past 4 weeks