Headphones: Bose users in India

Consumer Insights report

Headphones: Bose users in India

This report offers the reader a comprehensive overview of Bose users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bose users in India (''brand users'') against Indian headphone users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on headphones: Bose users in India

  • Bose is more popular among Millennials than other headphone brands
  • Compared to other headphone brands, Bose has a relatively high share of female users
  • Bose has a larger share of users with a high income than other headphone brands
  • Bose users are more likely to live in cities and urban areas than headphone users in general
  • An honest and respectable life is less important to Bose users than to other headphone users

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