Grocery delivery: Wumart users in China

Consumer Insights report

Grocery delivery: Wumart users in China

This report offers the reader a comprehensive overview of Wumart users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Wumart users in China (''brand users'') against Chinese grocery delivery users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery delivery: Wumart users in China

  • Wumart is more popular among Millennials than other grocery delivery services
  • 55% of Wumart users are male
  • Wumart has a smaller share of users with a low income than other grocery delivery services
  • Wumart users are more likely to live in megacities than grocery delivery users in general
  • Learning new things is more important to Wumart users than to other grocery delivery users

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