Grocery delivery: Walmart users in the United States

Consumer Insights report

Grocery delivery: Walmart users in the United States

This report offers the reader a comprehensive overview of Walmart users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Walmart users in the United States (''brand users'') against U.S. grocery delivery users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Walmart users in the United States

  • Walmart has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Walmart users
  • Walmart has a smaller share of users with a high income than other grocery delivery services
  • Grocery delivery users in general and Walmart users specifically, live in similar type of communities
  • An honest and respectable life is more important to Walmart users than to other grocery delivery users

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