Grocery delivery: Soriana users in Mexico

Consumer Insights report

Grocery delivery: Soriana users in Mexico

This report offers the reader a comprehensive overview of Soriana users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Soriana users in Mexico (''brand users'') against Mexican grocery delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Soriana users in Mexico

  • Like other grocery delivery services, Soriana has a high share of users that are Millennials
  • 55% of Soriana users are male
  • Just like grocery delivery users in general, Soriana users are relatively likely to have a high income
  • Grocery delivery users in general and Soriana users specifically, live in similar type of communities
  • Being successful is more important to Soriana users than to other grocery delivery users

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