Grocery delivery: Shipt users in the United States

Consumer Insights report

Grocery delivery: Shipt users in the United States

This report offers the reader a comprehensive overview of Shipt users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Shipt users in the United States (''brand users'') against U.S. grocery delivery users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Shipt users in the United States

  • Shipt is more popular among Millennials than other grocery delivery services
  • A relatively high share of Shipt users have a college degree
  • Shipt users are more likely to live in cities and urban areas than grocery delivery users in general
  • X (Twitter) is more popular among Shipt users than the average grocery delivery user

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