Grocery delivery: Rewe users in Germany

Selected insights on grocery delivery: Rewe users in Germany

• Like other grocery delivery services, Rewe has a high share of users that are Millennials
• Compared to other grocery delivery services, Rewe has a relatively high share of male users
• Rewe has a larger share of users with a low income than other grocery delivery services
• Rewe users are more likely to live in large cities than the average consumer
• Making their own decisions is less important to Rewe users than to other grocery delivery users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors