Grocery delivery: Rappi users in Mexico

Consumer Insights report

Grocery delivery: Rappi users in Mexico

This report offers the reader a comprehensive overview of Rappi users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rappi users in Mexico (''brand users'') against Mexican grocery delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Rappi users in Mexico

  • Rappi is more popular among Generation Z than other grocery delivery services
  • Rappi has more male than female users
  • Just like grocery delivery users in general, Rappi users are relatively unlikely to have a low income
  • Grocery delivery users in general and Rappi users specifically, live in similar type of communities
  • Being successful is more important to Rappi users than to other grocery delivery users

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