Grocery delivery: Rappi users in Brazil

Consumer Insights report

Grocery delivery: Rappi users in Brazil

This report offers the reader a comprehensive overview of Rappi users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rappi users in Brazil (''brand users'') against Brazilian grocery delivery users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Rappi users in Brazil

  • Rappi is more popular among Millennials than other grocery delivery services
  • There is a fairly even split of male and female Rappi users
  • Rappi has a larger share of users with a high income than other grocery delivery services
  • Rappi users are more likely to live in megacities than grocery delivery users in general
  • Making their own decisions is more important to Rappi users than to other grocery delivery users

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