Grocery delivery: Ocado users in the United Kingdom

Consumer Insights report

Grocery delivery: Ocado users in the United Kingdom

This report offers the reader a comprehensive overview of Ocado users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ocado users in the United Kingdom (''brand users'') against UK grocery delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Ocado users in the United Kingdom

  • Ocado has a high share of users that are Millennials compared to the total online population
  • 68% of Ocado users have a college degree
  • Ocado users are more likely to live in megacities than grocery delivery users in general
  • Reddit is more popular among Ocado users than the average grocery delivery user

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