Grocery delivery: Morrisons users in the United Kingdom

Consumer Insights report

Grocery delivery: Morrisons users in the United Kingdom

This report offers the reader a comprehensive overview of Morrisons users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Morrisons users in the United Kingdom (''brand users'') against UK grocery delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Morrisons users in the United Kingdom

  • Like other grocery delivery services, Morrisons has a high share of users that are Millennials
  • The education level of Morrisons users and grocery delivery users are similar
  • 26% of Morrisons users live in medium-sized towns
  • Instagram is more popular among Morrisons users than the average grocery delivery user

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