Grocery delivery: Marley Spoon users in Australia

Consumer Insights report

Grocery delivery: Marley Spoon users in Australia

This report offers the reader a comprehensive overview of Marley Spoon users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Marley Spoon users in Australia (''brand users'') against Australian grocery delivery users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Marley Spoon users in Australia

  • Marley Spoon is more popular among Millennials than other grocery delivery services
  • Marley Spoon is more popular among male grocery delivery users than female grocery delivery users
  • Marley Spoon has a larger share of users with a high income than other grocery delivery services
  • Marley Spoon users are more likely to live in megacities than grocery delivery users in general
  • Career advancement is more important to Marley Spoon users than to other grocery delivery users

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