Grocery delivery: Iceland Foods users in the United Kingdom

Consumer Insights report

Grocery delivery: Iceland Foods users in the United Kingdom

This report offers the reader a comprehensive overview of Iceland Foods users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Iceland Foods users in the United Kingdom (''brand users'') against UK grocery delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Iceland Foods users in the United Kingdom

  • 40% of Iceland Foods users are Millennials
  • There is a fairly even split of male and female Iceland Foods users
  • Iceland Foods has a larger share of users with a low income than other grocery delivery services
  • 29% of Iceland Foods users live in large cities
  • Being successful is less important to Iceland Foods users than to other grocery delivery users

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