Grocery delivery: HelloFresh users in Austria

Consumer Insights report

Grocery delivery: HelloFresh users in Austria

This report offers the reader a comprehensive overview of HelloFresh users in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HelloFresh users in Austria (''brand users'') against Austrian grocery delivery users in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: HelloFresh users in Austria

  • HelloFresh is more popular among Generation Z than other grocery delivery services
  • HelloFresh is more popular among female grocery delivery users than male grocery delivery users
  • HelloFresh has a larger share of users with a high income than other grocery delivery services
  • HelloFresh users are more likely to live in large cities than grocery delivery users in general
  • Social justice is more important to HelloFresh users than to other grocery delivery users

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