Grocery delivery: HelloFresh users in the Netherlands

Consumer Insights report

Grocery delivery: HelloFresh users in the Netherlands

This report offers the reader a comprehensive overview of HelloFresh users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HelloFresh users in the Netherlands (''brand users'') against Dutch grocery delivery users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery delivery: HelloFresh users in the Netherlands

  • HelloFresh is more popular among Millennials than other grocery delivery services
  • 55% of HelloFresh users are male
  • HelloFresh has a larger share of users with a medium household income than other grocery delivery services
  • 39% of HelloFresh users live in medium-sized towns
  • Learning new things is more important to HelloFresh users than to other grocery delivery users

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