Grocery delivery: HelloFresh users in the United States

Consumer Insights report

Grocery delivery: HelloFresh users in the United States

This report offers the reader a comprehensive overview of HelloFresh users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HelloFresh users in the United States (''brand users'') against U.S. grocery delivery users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: HelloFresh users in the United States

  • HelloFresh is more popular among Generation Z than other grocery delivery services
  • 54% of HelloFresh users are male
  • HelloFresh has a larger share of users with a high income than other grocery delivery services
  • HelloFresh users are more likely to live in cities and urban areas than grocery delivery users in general
  • Being successful is more important to HelloFresh users than to other grocery delivery users

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