Grocery delivery: H-E-B users in Mexico

Selected insights on grocery delivery: H-E-B users in Mexico

• H-E-B is more popular among Millennials than other grocery delivery services
• There is a fairly even split of male and female H-E-B users
• H-E-B has a larger share of users with a high income than other grocery delivery services
• H-E-B users are more likely to live in cities with over 1 million inhabitants than grocery delivery users in general
• A happy relationship is an important aspect of life for 41% of H-E-B users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors