Grocery delivery: blinkit users in India

Consumer Insights report

Grocery delivery: blinkit users in India

This report offers the reader a comprehensive overview of blinkit users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark blinkit users in India (''brand users'') against Indian grocery delivery users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: blinkit users in India

  • The age distribution of blinkit users and grocery delivery users overall is fairly similar
  • blinkit has more male than female users
  • blinkit has a larger share of users with a high income than other grocery delivery services
  • blinkit users are more likely to live in megacities than grocery delivery users in general
  • Similar aspects of life are important to blinkit users and other grocery delivery users

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