Grocery delivery: Gousto users in the United Kingdom

Consumer Insights report

Grocery delivery: Gousto users in the United Kingdom

This report offers the reader a comprehensive overview of Gousto users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gousto users in the United Kingdom (''brand users'') against UK grocery delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Gousto users in the United Kingdom

  • Gousto is more popular among Generation Z than other grocery delivery services
  • A relatively high share of Gousto users have a college degree
  • Gousto users are more likely to live in cities with over 1 million inhabitants than grocery delivery users in general
  • TikTok is more popular among Gousto users than the average grocery delivery user

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