Grocery delivery: FreshDirect users in the United States

Consumer Insights report

Grocery delivery: FreshDirect users in the United States

This report offers the reader a comprehensive overview of FreshDirect users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark FreshDirect users in the United States (''brand users'') against U.S. grocery delivery users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: FreshDirect users in the United States

  • FreshDirect is more popular among Generation Z than other grocery delivery services
  • A relatively high share of FreshDirect users have a college degree
  • FreshDirect users are more likely to live in cities and urban areas than grocery delivery users in general
  • X (Twitter) is more popular among FreshDirect users than the average grocery delivery user

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