Grocery delivery: Fresh Hema users in China

Consumer Insights report

Grocery delivery: Fresh Hema users in China

This report offers the reader a comprehensive overview of Fresh Hema users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Fresh Hema users in China (''brand users'') against Chinese grocery delivery users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Fresh Hema users in China

  • The share of grocery delivery users using Fresh Hema declined by 6 percentage points since Q1 of 2021
  • Fresh Hema is more popular among Millennials than other grocery delivery services
  • There is a fairly even split of male and female Fresh Hema users
  • A relatively high share of Fresh Hema users have a college degree
  • A happy relationship is more important to Fresh Hema users than to other grocery delivery users

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