Grocery delivery: Flipkart users in India

Consumer Insights report

Grocery delivery: Flipkart users in India

This report offers the reader a comprehensive overview of Flipkart users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Flipkart users in India (''brand users'') against Indian grocery delivery users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Flipkart users in India

  • The age distribution of Flipkart users and grocery delivery users overall is fairly similar
  • Flipkart has more male than female users
  • Consumers with a medium household income make up 37% of Flipkart users
  • Grocery delivery users in general and Flipkart users specifically, live in similar type of communities
  • Similar aspects of life are important to Flipkart users and other grocery delivery users

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