Grocery delivery: Edeka users in Germany

Consumer Insights report

Grocery delivery: Edeka users in Germany

This report offers the reader a comprehensive overview of Edeka users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Edeka users in Germany (''brand users'') against German grocery delivery users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Edeka users in Germany

  • Edeka is more popular among Generation Z than other grocery delivery services
  • A relatively high share of Edeka users have a college degree
  • Edeka users are more likely to live in large cities than the average consumer
  • TikTok is more popular among Edeka users than the average grocery delivery user

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