Grocery delivery: Easyday users in India

Consumer Insights report

Grocery delivery: Easyday users in India

This report offers the reader a comprehensive overview of Easyday users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Easyday users in India (''brand users'') against Indian grocery delivery users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Easyday users in India

  • The share of grocery delivery users using Easyday declined by 4 percentage points since Q4 of 2022
  • Easyday is more popular among Millennials than other grocery delivery services
  • Easyday has more male than female users
  • 85% of Easyday users have a college degree
  • An honest and respectable life is less important to Easyday users than to other grocery delivery users

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