Grocery delivery: Century Mart users in China

Consumer Insights report

Grocery delivery: Century Mart users in China

This report offers the reader a comprehensive overview of Century Mart users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Century Mart users in China (''brand users'') against Chinese grocery delivery users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Century Mart users in China

  • The share of grocery delivery users using Century Mart declined by 3 percentage points since Q3 of 2022
  • Century Mart has a high share of users that are Millennials compared to the total online population
  • Compared to other grocery delivery services, Century Mart has a relatively high share of female users
  • 79% of Century Mart users have a college degree
  • Being successful is more important to Century Mart users than to other grocery delivery users

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