Grocery delivery: Blue Apron users in the United States

Selected insights on grocery delivery: Blue Apron users in the United States

• Blue Apron is more popular among Millennials than other grocery delivery services
• Blue Apron is more popular among male grocery delivery users than female grocery delivery users
• Blue Apron has a larger share of users with a high income than other grocery delivery services
• Blue Apron users are more likely to live in cities and urban areas than grocery delivery users in general
• Success and career advancement are relatively important to Blue Apron users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors