Grocery delivery: Asda users in the United Kingdom

Consumer Insights report

Grocery delivery: Asda users in the United Kingdom

This report offers the reader a comprehensive overview of Asda users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Asda users in the United Kingdom (''brand users'') against UK grocery delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery delivery: Asda users in the United Kingdom

  • Asda has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Asda users
  • Asda users have a similar income distribution as grocery delivery users in general
  • Grocery delivery users in general and Asda users specifically, live in similar type of communities
  • Being successful is more important to Asda users than to other grocery delivery users

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