Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Australia

Consumer Insights report

Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Australia

This report offers the reader a comprehensive overview of Amazon / Amazon Fresh / Amazon Pantry users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon / Amazon Fresh / Amazon Pantry users in Australia (''brand users'') against Australian grocery delivery users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Australia

  • The share of grocery delivery users using Amazon / Amazon Fresh / Amazon Pantry grew by 2 percentage points since Q1 of 2021
  • Amazon / Amazon Fresh / Amazon Pantry is more popular among Millennials than other grocery delivery services
  • Amazon / Amazon Fresh / Amazon Pantry is more popular among male grocery delivery users than female grocery delivery users
  • A relatively high share of Amazon / Amazon Fresh / Amazon Pantry users have a college degree
  • A happy relationship is less important to Amazon / Amazon Fresh / Amazon Pantry users than to other grocery delivery users

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