Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Germany

Consumer Insights report

Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Germany

This report offers the reader a comprehensive overview of Amazon / Amazon Fresh / Amazon Pantry users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon / Amazon Fresh / Amazon Pantry users in Germany (''brand users'') against German grocery delivery users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Germany

  • Amazon / Amazon Fresh / Amazon Pantry has a high share of users that are Millennials compared to the total online population
  • 53% of Amazon / Amazon Fresh / Amazon Pantry users are male
  • Just like grocery delivery users in general, Amazon / Amazon Fresh / Amazon Pantry users are relatively likely to have a high income
  • Amazon / Amazon Fresh / Amazon Pantry users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Being successful is more important to Amazon / Amazon Fresh / Amazon Pantry users than to other grocery delivery users

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