Online flight booking: Skyscanner users in Finland

Selected insights on online flight booking: Skyscanner users in Finland

• Skyscanner is more popular among Generation X than other online flight portals
• Compared to other online flight portals, Skyscanner has a relatively high share of male users
• Skyscanner has a larger share of users with a low income than other online flight portals
• Skyscanner users are more likely to live in small towns than flight ticket bookers in general
• Social justice is more important to Skyscanner users than to other flight ticket bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used online flight portals in Finland
• Gender
• Age
• Household size
• Community
• Age of consumers in Finland
• Share of consumers in Finland in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Finland live
• Communities in Finland where consumers live

• Agreement with statements in Finland
• Top 10 hobbies and interests of Skyscanner customers in Finland
• Agreement with statements on innovation by consumers in Finland
• Most important aspects of life for consumers in Finland

• Type of device consumers in Finland use regularly to access the internet
• Social media activities in Finland by type
• Type of media, consumers in Finland have been using in the past 4 weeks
• Top 10 places where Skyscanner customers in Finland have seen adverts in the past 4 weeks