Online flight booking: Meituan Travel users in China

Consumer Insights report

Online flight booking: Meituan Travel users in China

This report offers the reader a comprehensive overview of Meituan Travel users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Meituan Travel users in China (''brand users'') against Chinese flight ticket bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online flight booking: Meituan Travel users in China

  • Meituan Travel is more popular among Millennials than other online flight portals
  • There is a fairly even split of male and female Meituan Travel users
  • Compared to the average consumer, Meituan Travel users are less likely to have a low income
  • Meituan Travel users are more likely to live in megacities than the average consumer
  • A happy relationship is less important to Meituan Travel users than to other flight ticket bookers

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