Online flight booking: KAYAK users in the United States

Consumer Insights report

Online flight booking: KAYAK users in the United States

This report offers the reader a comprehensive overview of KAYAK users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KAYAK users in the United States (''brand users'') against U.S. flight ticket bookers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online flight booking: KAYAK users in the United States

  • KAYAK is more popular among Millennials than other online flight portals
  • A relatively high share of KAYAK users have a college degree
  • KAYAK users are more likely to live in cities and urban areas than flight ticket bookers in general
  • Snapchat is more popular among KAYAK users than the average flight ticket booker

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