Online flight booking: hang ban guan jia users in China

Consumer Insights report

Online flight booking: hang ban guan jia users in China

This report offers the reader a comprehensive overview of hang ban guan jia users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark hang ban guan jia users in China (''brand users'') against Chinese flight ticket bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online flight booking: hang ban guan jia users in China

  • Like other online flight portals, hang ban guan jia has a high share of users that are Millennials
  • Compared to other online flight portals, hang ban guan jia has a relatively high share of male users
  • hang ban guan jia has a larger share of users with a low income than other online flight portals
  • 20% of hang ban guan jia users live in large cities
  • Making their own decisions is less important to hang ban guan jia users than to other flight ticket bookers

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