Online flight booking: Hana Tour users in Korea

Consumer Insights report

Online flight booking: Hana Tour users in Korea

This report offers the reader a comprehensive overview of Hana Tour users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hana Tour users in Korea (''brand users'') against Korean flight ticket bookers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online flight booking: Hana Tour users in Korea

  • Hana Tour has a high share of users that are Millennials compared to the total online population
  • 53% of Hana Tour users are female
  • Just like flight ticket bookers in general, Hana Tour users are relatively unlikely to have a low income
  • Hana Tour users are more likely to live in large cities than flight ticket bookers in general
  • An honest and respectable life is more important to Hana Tour users than to other flight ticket bookers

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