Online ticket booking: Ticketmaster users in Germany

Consumer Insights report

Online ticket booking: Ticketmaster users in Germany

This report offers the reader a comprehensive overview of Ticketmaster users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ticketmaster users in Germany (''brand users'') against German online ticket bookers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online ticket booking: Ticketmaster users in Germany

  • The share of online ticket bookers using Ticketmaster declined by 1 percentage points since Q1 of 2021
  • Ticketmaster is more popular among Generation Z than other ticket portals
  • There is a fairly even split of male and female Ticketmaster users
  • A relatively high share of Ticketmaster users have a college degree
  • An honest and respectable life is less important to Ticketmaster users than to other online ticket bookers

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