Digital video game shops: EA Play / Origin shoppers in Korea

This report offers the reader a comprehensive overview of EA Play / Origin shoppers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark EA Play / Origin shoppers in Korea (''brand users'') against Korean digital video game buyers in general (''category users''), and the overall Korean onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Overview

• Introduction

• Brand usage
• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Innovation

• Attitudes towards the corresponding industry
• Challenges facing the country
• Politics

• Internet usage by device
• Social media usage
• Media usage

• Consumer Insights Global survey
• Authors