Banks: S-Pankki customers in Finland

Consumer Insights report

Banks: S-Pankki customers in Finland

This report offers the reader a comprehensive overview of S-Pankki customers in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark S-Pankki customers in Finland (''brand users'') against Finnish banking customers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: S-Pankki customers in Finland

  • The age distribution of S-Pankki customers and banking customers overall is fairly similar
  • 54% of S-Pankki customers are female
  • S-Pankki has a larger share of customers with a low income than other banks
  • Banking customers in general and S-Pankki customers specifically, live in similar type of communities
  • A happy relationship is less important to S-Pankki customers than to other banking customers

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