Banks: Säästöpankki customers in Finland

Consumer Insights report

Banks: Säästöpankki customers in Finland

This report offers the reader a comprehensive overview of Säästöpankki customers in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Säästöpankki customers in Finland (''brand users'') against Finnish banking customers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: Säästöpankki customers in Finland

  • The current share of banking customers using Säästöpankki is fairly similar to Q1 of 2021
  • Säästöpankki is more popular among Generation Z than other banks
  • 56% of Säästöpankki customers are female
  • 9% of Säästöpankki customers have a lower secondary education
  • Learning new things is less important to Säästöpankki customers than to other banking customers

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