Banks: NH Nonghyup Bank customers in Korea

Selected insights on banks: NH Nonghyup Bank customers in Korea

• NH Nonghyup Bank is more popular among Generation X than other banks
• Compared to other banks, NH Nonghyup Bank has a relatively high share of female customers
• NH Nonghyup Bank has a smaller share of customers with a high income than other banks
• NH Nonghyup Bank customers are more likely to live in rural areas and towns than banking customers in general
• A happy relationship is more important to NH Nonghyup Bank customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors