Banks: KB Kookmin Bank customers in Korea

Consumer Insights report

Banks: KB Kookmin Bank customers in Korea

This report offers the reader a comprehensive overview of KB Kookmin Bank customers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KB Kookmin Bank customers in Korea (''brand users'') against Korean banking customers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: KB Kookmin Bank customers in Korea

  • The age distribution of KB Kookmin Bank customers and banking customers overall is fairly similar
  • 54% of KB Kookmin Bank customers are male
  • Consumers with a medium household income make up 39% of KB Kookmin Bank customers
  • KB Kookmin Bank customers are more likely to live in megacities than banking customers in general
  • Having a good time is an important aspect of life for 68% of KB Kookmin Bank customers

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