Banks: ICICI Bank customers in India

Consumer Insights report

Banks: ICICI Bank customers in India

This report offers the reader a comprehensive overview of ICICI Bank customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ICICI Bank customers in India (''brand users'') against Indian banking customers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: ICICI Bank customers in India

  • ICICI Bank is more popular among Millennials than other banks
  • Compared to other banks, ICICI Bank has a relatively high share of male customers
  • ICICI Bank has a larger share of customers with a high income than other banks
  • ICICI Bank customers are more likely to live in megacities than banking customers in general
  • Career advancement is more important to ICICI Bank customers than to other banking customers

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