Banks: ICA Banken customers in Sweden

Selected insights on banks: ICA Banken customers in Sweden

• ICA Banken is more popular among Generation Z than other banks
• 54% of ICA Banken customers are male
• ICA Banken has a larger share of customers with a medium household income than other banks
• ICA Banken customers are more likely to live in large cities than banking customers in general
• Success and career advancement are relatively important to ICA Banken customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors