Banks: Banco Santander customers in Brazil

Consumer Insights report

Banks: Banco Santander customers in Brazil

This report offers the reader a comprehensive overview of Banco Santander customers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Banco Santander customers in Brazil (''brand users'') against Brazilian banking customers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: Banco Santander customers in Brazil

  • The current share of banking customers using Banco Santander is fairly similar to Q1 of 2021
  • Banco Santander is more popular among Millennials than other banks
  • Banco Santander has more male than female customers
  • A relatively high share of Banco Santander customers have a college degree
  • Learning new things is less important to Banco Santander customers than to other banking customers

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FURTHER REPORTS

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