Motorcycles: market data & analysis

Motorcycles are popular among biking enthusiasts because they allow them to not only access remote areas with poor road infrastructure but also engage in adrenaline-inducing racing both on and off road. This multipurpose use of motorcycles when it comes to moving people from point A to point B remains unrivaled.

The Motorcycles Market Report provides a peek into this beloved industry, focusing on on-road motorcycles, off-road motorcycles, scooters, as well as on popular brands that have made a name for themselves in the industry.

Owing to their relative affordability, scooters are a motorcycle type that remains popular among biking enthusiasts who value a light, easy-to-ride motorcycle. With a share of 37.3%, the Scooters market came in a close second in terms of market share.

The On-road Motorcycles market accounted for the largest share of motorcycles sold in 2023. In that year, this segment generated a total revenue of US$97 billion worldwide, with about 32 million motorcycles sold. On-road motorcycles are often referred to as street or "naked" motorcycles. Standard bikes, sports bikes, as well as cruiser, chopper, touring, and sport-touring motorcycles can be found in this segment.

In 2023, about 1.7 million off-road motorcycles were sold worldwide. Off-road motorcycles are sometimes called dirt bikes and are designed specifically for off-road events on surfaces that are not conventionally paved.

Overview

• Market definition
• Executive summary
• Motorcycles market worldwide
• Trend analysis

• Revenue by subregion
• Market share
• Revenue and unit sales
• Unit sales comparison
• Price comparison
• Revenue from selected country/region
• Electric motorcycle share

• Key takeaways
• In-depth analysis
• Unit sales by market
• Market price comparison

• Top makes
• In-depth analysis

• Methodology
• Product overview and author

Overview

• Shares of motorcycles unit sales
• Motorcycle revenues worldwide in billion US$
• Market share of motorcycle revenue worldwide
• Market share of motorcycle unit sales worldwide

• Motorcycles revenue in billion US$
• Motorcycles market share
• Market share of motorcycles by revenue
• Market share of motorcycles by unit sales
• Unit sales ranking in Europe
• Unit sales ranking in the Americas
• Unit sales ranking in Asia
• Unit sales ranking in Africa
• Unit sales ranking in Australia & Oceania
• Motorcycle unit sales in million
• Average motorcycle prices
• Motorcycle revenues in the United States in billion US$
• Motorcycle revenues in Europe in billion US$
• Motorcycle revenues in China in billion US$
• Electric motorcycle share

• Share of motorcycles unit sales by market
• On-road motorcycles average price comparison in US$
• Scooters average price comparison in US$
• Off-road motorcycles average price comparison in US$
• Unit sales in million
• Average motorcycle prices in US$