Grocery stores: Spencer's shoppers in India

Consumer Insights report

Grocery stores: Spencer's shoppers in India

This report offers the reader a comprehensive overview of Spencer's shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spencer's shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Spencer's shoppers in India

  • The share of grocery store shoppers using Spencer's declined by 4 percentage points since Q3 of 2021
  • Spencer's is more popular among Millennials than other grocery stores
  • Spencer's has more male than female shoppers
  • A relatively high share of Spencer's shoppers have a college degree
  • Being successful is less important to Spencer's shoppers than to other grocery store shoppers

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