Grocery stores: SPAR shoppers in Spain

Consumer Insights report

Grocery stores: SPAR shoppers in Spain

This report offers the reader a comprehensive overview of SPAR shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SPAR shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: SPAR shoppers in Spain

  • SPAR is more popular among Generation Z than other grocery stores
  • There is a fairly even split of male and female SPAR shoppers
  • SPAR has a smaller share of shoppers with a low income than other grocery stores
  • SPAR shoppers are more likely to live in rural areas and towns than grocery store shoppers in general
  • Being successful is more important to SPAR shoppers than to other grocery store shoppers

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