Grocery stores: Lidl shoppers in Sweden

Consumer Insights report

Grocery stores: Lidl shoppers in Sweden

This report offers the reader a comprehensive overview of Lidl shoppers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lidl shoppers in Sweden (''brand users'') against Swedish grocery store shoppers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Lidl shoppers in Sweden

  • The age distribution of Lidl shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Lidl shoppers
  • Consumers with a low income make up 35% of Lidl shoppers
  • 33% of Lidl shoppers live in medium-sized towns
  • Safety and security is an important aspect of life for 59% of Lidl shoppers

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