Grocery stores: Lidl shoppers in the Netherlands

Consumer Insights report

Grocery stores: Lidl shoppers in the Netherlands

This report offers the reader a comprehensive overview of Lidl shoppers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lidl shoppers in the Netherlands (''brand users'') against Dutch grocery store shoppers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on grocery stores: Lidl shoppers in the Netherlands

  • 36% of Lidl shoppers are part of Generation X
  • 54% of Lidl shoppers are female
  • Lidl shoppers have a similar income distribution as grocery store shoppers in general
  • 37% of Lidl shoppers live in medium-sized towns
  • A happy relationship is an important aspect of life for 56% of Lidl shoppers

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